Pascal Labelle Christmas Campaign 2019

Whatever it is, the way you tell your story online can make all the difference.

If you're far away on this holiday eve
And you're dreamin' of being at home
If you're worried at all that you may be forgotten
You should know that you aren't alone

Because you're there and you're shining
Bright like a beacon, bright as a northern star
So, don't worry because
Santa will find you wherever you are
Santa will see you tonight

Myrai Lavoie Concept Message

For the holidays, Labelle unveils its new holiday season campaign: Holly Jolly. She wants to make Quebecers aware of the magic of Christmas with her vision of sharing with friends colorful characters and the designer in Santa Claus clothes. His collection features an aviator hat made of pink dyed fox, covered in white cowhide and finished in alpaca wool; a pink dyed fox handbag with pink lambskin trim trimmed with bamboo jewelry; a women's wallet made of genuine black dyed python with the red leather interior finish; mittens in recycled shaved beaver inside red, both inside and outside are made of recycled beaver; mittens in recycled multi-colored fox and interior finish made of recycled shaved beaver; a jacket of red-dyed silver fox fur and premium lambskin; a scarf made of a blue-dyed recycled fox with Bluefox fox insert, printed silk lining finish; a jacket of red fox fur and lambskin; a short chinchilla coat with stand-up collar; a wool and cashmere blend coat with lambskin and shearling sleeves; and, finally, a mask made of polyester, fringes, and chains.

All of Pascal Labelle's creations are cold-proof and handcrafted for both men and women. A workforce designs these unique pieces from here and with a 100% Quebec design. Behind each original creation bearing the stamp of the Montreal designer is his social awareness, his bias for ecology, and his commitment to slow fashion.

Top AD Images

This campaign is made for Pascal Labelle to show his new accessories collection for Christmas. We try to mix our Western Christmas Tradition events with the alternative sub-culture of Montreal. We collaborate with several well-known models and artists to make this gallery happen. Our art director, Myraie Lavoie wants to make Quebecers aware of the magic of Christmas with her vision of sharing with friends. An out-of-the-ordinary concept that certainly arouses curiosity! I have just discovered this colorful artist and his work instantly appealed to me. We can definitely say that his art does not go unnoticed. See why for yourselves!